NAZA Bikes

NAZA Bikes Introduces BLADE EFI (Electronic Fuel Injection) From RM16,600

NAZA Bikes Sdn Bhd, a company under NAZA Group of Companies, launched it’s latest version of the Blade 250 cc and 650 cc at the Kuala Lumpur International Motorshow 2010.

The new version of both the Blade 250 cc and 650 cc are equipped with Electronic Fuel Injection (EFI) specification as compared to the previous carburetor model. Two variants of the Blade 250 cc are available – naked and sports. As for the Blade 650 cc, only the sports model is available. The technology for both models is through a collaboration between NAZA Bikes and Hyosung of Korea.

Naza Blade has been in the market since 2005 and has gone through rigorous road tests before it was launched. Very popular among the youngsters between the age group of 25 – 35, Blade is normally used as a commuting bike. The model has gone through a few specification changes to meet the local demand with the latest change being the EFI engine specification.

Both models are locally assembled at NAZA Bikes factory in Shah Alam.

“The market for local assembled 250 cc and 650 cc is growing from year to year. The market for local assembled 250 cc is expected to close the year at 1,500 units whilst the 650 cc should register around 1,300 units” said Dato’ SM Zulkifli SM Amin, the Group Chief Operating Officer, NAZA Motor Group.

“NAZA Blade is the second most popular model for locally assembled 250 cc and 650 cc. For Blade 250 cc we expect to increase our market share from 28% this year to 35% next year and for the Blade 650cc, our target is to capture a minimum of 20% market share in 2011. We believe with this two new models supported by our marketing activities, NAZA Bikes will become a bigger player in these two segments”, said Dato’ Haji SM Faisal Tan Sri SM Nasimuddin, the Joint Group Executive Chairman of NAZA Group of Companies.

The EFI engine gives better control on fuel volume, injection and ignition timing with the Electrical Control Unit (ECU). It also gives better acceleration and lower fuel consumption.

The Euro 3 standard for emission is more environmentally friendly.

Both Blade 250 cc and Blade 650 cc are competitively priced with the former retailing at RM16,600 and the later at RM22,000.